Introducing TrueNorth’s New Brand

A Modern Look for the Modern Owner-Operator

At TrueNorth, our mission is to help truck drivers and owners capture the lion’s share of the industry’s profits. Our job is to simplify and elevate the business operations of running a carrier so that you can focus on winning customers and delivering on contracts. That’s why we’re excited to unveil our fresh new look and feel for our app, which is designed to save you time and make you more money. 

Our new branding is modern, simple, and intuitive, just like our platform. We know you run your business almost entirely through your phone, and every moment matters. With our new logo and revamped color palette, we're bringing a cleaner and more vibrant look that's also ADA compliant, ensuring that our app is easily understood by all visitors.

Thank you for being a part of the TrueNorth community

We’ve learned a tremendous amount from you since we started our journey three years ago. Our evolution doesn’t stop at our brand refresh. We have many fun product updates coming soon. We’re excited to be on this journey with you -- taking your success ever upwards and north!